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Ford is chopping F-150 Lightning manufacturing on account of waning demand

says it is of the on account of decrease than anticipated demand. As of April 1, the Rouge Electrical Automobile Heart (the Michigan plant the place the electrical pickup is constructed) will transition from two manufacturing shifts to at least one. That can have an effect on roughly 1,400 employees.

The automaker says it should switch round half of these to its Michigan Meeting Plant, the place it is placing collectively a 3rd crew to construct extra of the Bronco and Bronco Raptor, in addition to the brand new Ranger and Ranger Raptor to satisfy demand. The corporate is hiring one other 900 employees to fill that shift.

The remainder of the affected F-150 Lightning employees can be reassigned to completely different roles on the Rouge plant or Ford’s different amenities within the area. That’s, until they take up a retirement incentive provide.

Ford did not say by how a lot it is lowering manufacturing of the F-150 Lightning. Nevertheless, by shifting from two shifts to at least one, that signifies output will drop roughly by half, which aligns with latest experiences. Based on , Ford deliberate to chop manufacturing from round 3,200 models per week to 1,600.

The automaker retooled the Rouge facility in 2023 in order that it might have an annual F-150 Lightning capability of . Nevertheless, demand hasn’t saved up. Whereas gross sales of the EV have been up by 55 % final 12 months, it hasn’t been promoting as rapidly because it did beforehand.

The corporate says that it expects EV gross sales to proceed to develop globally this 12 months, however at a decrease charge than beforehand anticipated. With that in thoughts, in addition to the actual fact Ford is readying next-gen EVs, the corporate has determined to drag again on F-150 Lightning manufacturing for the foreseeable future.

That is not the solely EV Ford has scaled again on both. In November, it slashed manufacturing of the Mustang Mach-E.

“We’re benefiting from our manufacturing flexibility to supply clients selections whereas balancing our progress and profitability. Prospects love the F-150 Lightning, America’s best-selling EV pickup,” Ford President and CEO Jim Farley mentioned. “We see a brilliant future for electrical autos for particular customers, particularly with our upcoming digitally superior EVs and .”

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