Fossil is formally getting out of the smartwatch enterprise. Following months of hypothesis about the way forward for its Put on OS smartwatch lineup, which hasn’t seen a brand new mannequin since 2021’s Gen 6, the corporate confirmed to on Friday that it’s abandoning the class altogether. There gained’t be a successor to the Gen 6, however present Fossil smartwatches will nonetheless get updates “for the subsequent few years.”
In an announcement to The Verge, a spokesperson mentioned Fossil Group has “made the strategic resolution to exit the smartwatch enterprise,” citing the business’s evolving panorama. “Fossil Group is redirecting sources to help our core energy and the core segments of our enterprise that proceed to supply robust progress alternatives for us: designing and distributing thrilling conventional watches, jewellery, and leather-based items beneath our personal in addition to licensed model names.”
Fossil has been fairly quiet about its smartwatch plans currently, after an preliminary few years of regular releases, and the choice goes to come back as a disappointment to anybody who’s been holding out hope for a Gen 7. Whereas they had been recognized to wrestle within the battery life division, Fossil smartwatches are among the nicest trying on the market.